When you’re ordering custom vinyl banners for your business or special event, you’ve got a lot of decisions to make, including the finish of your banners: Matte vs. Gloss.
Both long-lasting and weather-resistant, they offer very different looks.
In this post, we’ll compare between matte vs gloss vinyl banners, and give the pros and cons of each finish to help you make a decision which finish will be best for your project.
What Is Vinyl Banner Material?
Outdoor Vinyl Banners are printed on PVC (polyvinyl chloride) fabric which is strong, pliable and weather / wind resistant.
Various thicknesses are available, the most typical being 13 oz., 15 oz. or 18 oz. vinyl.
The banner’s finish (matte or gloss) also matters when deciding how your design will appear, be read and last.
Matte Vinyl Banners
What Is a Matte Finish?
Matte finish Matte has a dull, smooth appearance. It has low reflectance, so is good indoors and outside.
Benefits of Matte Banners
✔ Non-glare — ideal for bright sunlight or indoor office light
✔ Readable from all sides
✔ Provides professional and high-class look
✔ Ideal for photos, heavy text designs & labeling
✔ More durable to scratches than gloss finishes
Best Uses for Matte Banners
Trade shows & exhibitions
Indoor advertising
Street banners
Outdoor events with strong sunlight
Photo backdrops
Corporate branding
Who Should Choose Matte?
If you’re in the market for a banner about which you never have to worry if it will be readable under any lighting condition and that has such an elegant look — discreetly elegant as matte, perhaps then this could be the best pick.
Gloss Vinyl Banners
What Is a Gloss Finish?
A gloss finish is shiny and reflective. It adds vividness and sharpness to colors.
Benefits of Gloss Banners
✔ Bright, bold colors
✔Glossy finish will not disappoint in the looks department
✔ Suitable for outdoor evening goings on
✔ Ideal for high-impact visual images and promotional graphics
Best Uses for Gloss Banners
Retail promotions
Sales announcements
Grand openings
Indoor mall displays
Night-time events with spotlight
Color-heavy designs and large graphics
Who Should Choose Gloss?
To make your banner pop of the page, and be bright and rich in color, go for gloss.
| Feature | Matte Vinyl Banner | Gloss Vinyl Banner |
|---|---|---|
| Surface | Smooth, non-shiny | Shiny, reflective |
| Glare | No glare | May reflect light |
| Color Appearance | Soft, natural | Bright, vibrant |
| Readability | Clear in all light | May reduce readability outdoors |
| Ideal For | Professional branding, backgrounds | Promotions, eye-catching graphics |
| Lighting | Excellent in bright light | Great for night or indoor displays |
| Durability | High | High |
Which Material Is the Best for My Vinyl Banners?
Your best choice depends on how and where you’ll use your banner:
✔ Choose Matte If You Want:
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No glare
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Professional, clean appearance
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Perfect readability
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Ideal for photography or detailed designs
✔ Choose Gloss If You Want:
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Bright, glistening colors
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Eye-catching visuals
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Attention-grabbing promotional banners
Conclusion
Both matte and gloss vinyl banners are strong and durable, ideal for both indoor and outdoor displays. Your decision ultimately comes down to your goals, design, and branding style.
Matte = Easy To Read + Professional Appearance
Gloss = Brilliant Shine + Color Impact